Frustrated by overpriced, ill-fitting fashion, I founded AND [ATHENA NEWTON DESIGNS] in 2019. As a busy New York City marketing director, I craved stylish, comfortable clothes that didn't break the bank. Unable to find what I needed, I began sketching designs and experimenting with fabrics at home.
This personal journey ignited a passion for creating timeless, versatile pieces that effortlessly blend elegance and comfort. I envisioned wardrobe investments that transcend trends, focusing on simplicity and quality to empower women to look and feel effortlessly chic without sacrificing comfort.
The Smock Blouse, a standout design, embodies this vision. It effortlessly transitions from day to night, making dressing well stress-free.
The smock blouse has continued to flourish beyond my expectations. Its timeless design and versatility allow it to be worn throughout the year and styled in many ways (as a blouse, dress, or jacket). The staple piece is free from harmful dyes, chemical fertilizers, and pesticides and is currently available in Corduroy, Cotton and Denim as well as Sheer and Eyelet Cotton.
Life can be stressful. Dressing well shouldn't have to be.