The Shift

Limited ready-to-wear pieces remaining. Exclusive made-to-measure begins.

SHOP Ready to Wear
Shop Made to Order

Forever fashion, not fast fashion

Timeless clothing ethically crafted for your everyday wardrobe.

Shop Now

Ready to Wear

Shop now
Against a plain background, a person wears a stylish, minimalist outfit featuring ATHENA NEWTON's sleeveless white turtleneck paired with Wrinkle Free Retro Style Pants in black. They adjust the waistband of their high-waisted pants confidently.

Archive Sale

Shop Now
A person adjusts the cuff of an oversized, long-sleeved shirt, specifically the Organic Cotton Smock Blouse - Natural from ATHENA NEWTON, which adds elegance to any sustainable wardrobe. They pair it with brown pants. Their face is not visible in the image.

Made to Order

Shop Now
A person is posing against a plain background, wearing an oversized flowy fit blue Denim Smock Blouse - Indigo by ATHENA NEWTON, tan pants, and beige lace-up shoes. The person is captured mid-movement, with the premium indigo washed smock blouse flaring out slightly and one leg bent at the knee.
Denim Smock Blouse - Indigo $225.00 USD
Quick view
A person stands confidently wearing an ATHENA NEWTON Eyelet Smock Blouse - Ivory with no shirt underneath, paired with high-waisted light yellow pants. The floral embroidery catches the light against a plain white background.
Eyelet Smock Blouse - Ivory $295.00 USD
Quick view
A person in a loose-fitting Organic Cotton Smock Blouse - Natural by ATHENA NEWTON, made from organic cotton, paired with brown trousers stands sideways against a plain background. With short hair and black shoes, they present a minimalist and stylish look centered around this sustainable wardrobe essential.
Organic Cotton Smock Blouse - Natural $198.00 USD
Quick view
A person dressed in the ATHENA NEWTON Organic Cotton Smock Blouse in ochre and black pants is posed against a plain white background. They are glancing downward, adjusting the buttons on their blouse. The look is finished with black slide sandals, offering a versatile design suitable for any occasion.
Organic Cotton Smock Blouse - Ochre $198.00 USD
Quick view
A person with long, reddish-brown hair is seen from behind, showcasing the oversized Silk Square Scrunchie - Amber by ATHENA NEWTON around a low ponytail. The background is plain white, and the person is dressed in a white garment. A person with long red braided hair wears an ATHENA NEWTON Leather Scarf Bandana in a triangular shape, made from sustainable lambskin leather, over a cream shirt. They stand against a plain light gray background, showcasing an eco-conscious style.

Hair Accessories

Sustainable Hair Accessories. Handcrafted from Upcycled Fabric.

Shop Now

Style beyond seasons.

Because classic style has no shelf life.

About AND

Born from a desire for elegance that transcends trends.

AND Blog Posts

Explore the Athena Newton Designs blog for fashion inspiration, styling tips, and exclusive insights.

View all posts
From Ready-to-Wear to Made-to-Order Clothing: An Exciting Transition
From Ready-to-Wear to Made-to-Order Clothing: An Exciting Transition

We’re transitioning our fashion line from ready-to-wear to made-to-order clothing, offering you personalized options like customizable smock blouses, expanded color palettes, embroidery, sleeve styles, and precise sizing. Starting June 30th,...

Read more
timeless fashion pieces
5 Timeless Fashion Pieces for a Sustainable Wardrobe | Athena Newton

This article explores the intersection of timeless fashion and sustainability, highlighting how investing in enduring clothing pieces reduces environmental impact while enhancing your wardrobe. We showcase five essential timeless fashion...

Read more
Extra Large Hair Scrunchies
Elevate Her Style: Unique Handcrafted Hair Scrunchies for Mother's Day

Looking for the perfect Mother’s Day gift? Our handcrafted hair scrunchies are a thoughtful and stylish way to show your love. Featuring extra large scrunchies made from premium, sustainable fabrics,...

Read more