Blog posts
Discover stylish and sustainable fashion inspiration with expert tips and outfit ideas.
Caring for Your Classics: Extending the Life of Your Athena Newton Pieces
Caring for your Athena Newton pieces is key to extending their lifespan and supporting sustainable fashion. This guide provides practical tips for washing (cold water, delicate cycles, air drying), storing...
The Art of the Capsule Wardrobe: Building a Sustainable & Stylish Collection
A capsule wardrobe is a thoughtfully curated collection of versatile, high-quality pieces that simplify dressing while embracing sustainability. With a well-planned capsule wardrobe checklist, you can mix and match timeless...
Why switch to sustainable fashion?
We're facing a problem with the current fashion industry, that's based on seasons, trends, and poor quality garments with a disposable logic intended. These fast fashion brands want consumers to...
The Smock Blouse: A Gender-Fluid Fashion Statement
Discover the versatility of the smock blouse, a timeless piece that transcends traditional gender boundaries. Explore gender-fluid fashion styling tips, from pairing our Organic Cotton Smock Blouse - Natural with...
The Case for Classic: Why Investing in Timeless Pieces is Worth It
Discover the value of investing in high-quality, timeless pieces like those from Athena Newton Designs. Learn how classic clothing can save you money, reduce clothing waste, and create a wardrobe...
Sustainable Style on a Budget: Build an Eco-Conscious Wardrobe with Athena Newton Designs
Discover how to build a stylish and sustainable wardrobe without breaking the bank. Learn about our sustainable fashion brand Athena Newton Designs' commitment to ethical fashion and explore key pieces...
5 Versatile Ways to Style Your Sustainable Smock Blouse
From casual outings to beach days, there are countless ways to style this must-have item. Explore five unique outfit ideas and learn how to incorporate the smock blouse into your...
Embrace Transeasonal Fashion: Timeless Styles for a Sustainable Wardrobe
In today's world, conscious fashion is gaining momentum as consumers seek sustainable and ethical alternatives to fast fashion. Seasonless fashion, a concept that emphasizes timeless design and year-round wearability, offers...
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From Ready-to-Wear to Made-to-Order Clothing: An Exciting Transition
We’re transitioning our fashion line from ready-to-wear to made-to-order clothing, offering you personalized options like customizable smock blouses, expanded color palettes, embroidery, sleeve styles, and precise sizing. Starting June 30th,...
5 Timeless Fashion Pieces for a Sustainable Wardrobe | Athena Newton
This article explores the intersection of timeless fashion and sustainability, highlighting how investing in enduring clothing pieces reduces environmental impact while enhancing your wardrobe. We showcase five essential timeless fashion...
Elevate Her Style: Unique Handcrafted Hair Scrunchies for Mother's Day
Looking for the perfect Mother’s Day gift? Our handcrafted hair scrunchies are a thoughtful and stylish way to show your love. Featuring extra large scrunchies made from premium, sustainable fabrics,...
The Psychology of Color Contrast: How Bold and Subtle Hues Transform Your Wardrobe
Color psychology in fashion plays a vital role in defining personal style and boosting confidence. Our latest collection blends statement colors like sunshine yellow and lavender lilac with timeless neutrals...