What is Seasonless Fashion?
More and more, the world is focusing its attention on sustainability and ethics in clothing production and turning away from the traditional fast fashion model. For one, clothing produced by fast-fashion retailers is traditionally seasonal, rendering a garment purchased in fall unwearable by spring. The pressure of climate change and environmental distress is causing designers to release clothing more slowly and intentionally. One way to tackle overproduction and unethical production of clothing is to promote the idea of seasonless fashion, fashion that can be worn all year round (AYR).
About Seasonless Fashion
Seasonless fashion is a new model taking over the fashion world. It refers to the design and production of garments that can be worn throughout the whole year, as opposed to focusing on seasonal collections. Consumers no longer demand something new every three months, as the reality of climate change and pollution from textiles sets in.
Items that have no discernably seasonal shape or color, such as these black relaxed fit linen pants or this pair of retro-style high-waisted pants in camel, thrive the most in the slow fashion markets.
What Makes a Seasonless Garment?
Seasonless clothes must be designed to be timeless clothes. Timeless style is something that is always going to be “in,” like this essential smock blouse in ivory made with certified organic cotton or these classic silk high-waisted pants in black.
These items transition seamlessly from casual to work-mode, from day to night, and even from summer to winter. Slow fashion often places particular weight on “high-quality basics,” bit it’s important to note that you can be sustainable and ethical in your style without feeling basic in the slightest. Consider these silk wide leg pants in aubergine. These pants make a statement with not only their vibrant plummy color but also their luxe material, and that statement is: “I’m not basic.”
Benefits of AYR Fashion
Each year, fast fashion industries produce tons of textile waste, which primarily ends up in landfills. Producing timeless women’s clothes with high-quality materials that can be worn again and again year after year reduces the effects of this textile waste. An AYR clothing company is going to make smarter choices when it comes to sourcing materials and adhering to ethical labor practices in production. This style of clothing production is often called “conscious fashion,” because it is contentious in every aspect of its process: from design to fabric source, to physical production.
What Should Consumers Do?
As consumers, we hold a lot of the power of the fashion movement in our hands. Or rather, our wallets. The number one thing you can do as a fashion and style consumer is to be thoughtful and conscious when selecting clothing and spending money on that clothing. Opt for pieces that are made well and made to last and give your money to the small businesses that stock ethically produced clothing.
Try to incorporate slow fashion into your life by seeking sustainable fashion alternatives to items on your wish list. For instance, rather than buying yet another black cardigan from your go-to fast-fashion retailer, go for something like this black silk duster jacket. This jacket would scratch the itch of the cardigan but will last much longer and appear a lot more luxe.
Affordability Within Slow Fashion
It can be easy to feel overwhelmed thinking about all of the changes one might make within the fashion world to shift toward a slow fashion model in their own closet. At first, these ethically made pieces can seem more expensive than you’re used to, but you must remember that you’re investing in a garment that will be in your closet for years; hopefully, decades. Additionally, purchasing from a company that creates affordable luxury garments will help you invest in great pieces at prices that won’t leave you broke. When deciding to buy, go for a classic silhouette that’ll be around for years in a nice neutral, like an oversized blouse in cream. Take into account the material makeup of the garment and be sure it’s something that will suit you for a long time. It can also help to visualize the number of times and the different ways you could see yourself wearing the garment. Something like this suede smock blouse is going to have a much lower cost-per-wear in your closet, as it’s so versatile and can be worn as a top, dress, or layering jacket.
These wear-with-everything pieces will give you a huge return on your investment, as opposed to a trendy piece you may wear one or two times. Not to mention, you’ll look stylish every time you wear them.